If 100 out of your total 500 units sold were scanned at that store, you can calculate the percentage of sales volume for that location is 20%. Say you want to calculate how much of your sales volume came from a retailer you weren’t previously selling in. Going back to what we said earlier, this can be extremely helpful when planning out distribution or managing your field team. Sales volume percentage equals the number of sales from a certain retailer, by a certain rep, or in a certain territory, divided by total sales volume. This is a positive variance, whereas if the company had sold less than it projected, we would see a negative variance.Ĭalculating percentages of sales volume can be helpful when identifying trends in the field. ![]() The sales volume variance for this period would be 200 x 10, or $2000. For example, let’s say a company projected it would sell 500 units in a given period, but actually sold 700, making a $10 profit per unit. ![]() Sales volume variance, unlike sales volume, is measured as a dollar amount. It is calculated by taking the number of units sold and multiplying by the profit (not price) per unit. Sales volume variance is the difference between projected units sold and actual units sold. Sales volume metrics are useful for keeping reps on track of their sales goals while empowering management to more easily recognize top performers. If your company sells products at several different pricing tiers, you can use sales volume to distinguish between sales volumes of different reps for different products, which is helpful to factor in when evaluating performance. You can also calculate sales volume per rep. This can help you optimize territory management and routing for your reps, making everyone’s lives easier. Sales volume can be broken down even further to analyze performance in certain retailers, territories, or individual stores. When your business has clear data showing you where your product is selling, you can make better-informed decisions on where to send your field team. Now that we understand what sales volume is, let’s talk about a few of the ways it can empower businesses to make better decisions. Net sales volume takes into account product returns, giveaways, and other factors that may influence the number of units that were actually purchased by consumers. Gross sales volume is just the number of units sold with nothing else factored in. Some may use individual products as their basis of measurement, while others may consider full cases or orders as their units.Īnother important note is the difference between gross and net sales volume. Businesses can vary on how they choose to measure their sales volume. If the mascara was priced at $10 a unit, their total sales will be $5,000 for Q1. Let’s say a cosmetics brand sells 500 units of mascara in Q1. This is not to be confused with total sales, which are usually quantified as a monetary value. ![]() Sales volume is the number of units that are sold in a given time period. Under the category of sales data is where we find sales volume, an important metric that is an indicator of company health and one of the first things investors will look at when evaluating your business. For data-driven brands, business metrics can be divided into distinct three types of retail execution data : observational data, activity data, and sales data. If you are working in ounces, then the results are to be interpreted in ounces, if working in grams or milliliters, then what is displayed will be those.Tracking business metrics can show not only where your business has been, but where it should go in the future. The calculator doesn't need to know if you are using teaspoons, tablespoons, ounces, milliliters, grams or kilos it is simply performing a mathematical calculation. Enter the total amount you want to make, the concentration you want in the end product, and the concentration of the Stock solution, then click 'Calculate', and the calculator will tell you the amount of 'base' to use (water, lotion, formula etc.) and how much of the Stock solution to add to it to make the amount of product you want in the desired concentration. To use this calculator, you need to know how much you want to make, the concentration you want to have in the final product, and the concentration of the Stock solution you will be using. This will calculate the volume of a Stock concentrate (example, Lactic Acid 90%) needed to add to a formula or another product (like a lotion base or water) to achieve another specific concentration (example, a 20% Lactic Acid solution).
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